Tag Archives: modelling

Becoming something else

Rebranding a business costs a huge amount of money.  The cost is both direct (through ordering new stationery, relaunching a website, changing signs on doors and designing a new logo) and indirect (potential lost business from people not recognising the company, time lost through employee training on how to use a new brand). Continue reading

How to know what didn’t happen

One of the key types of projects I work on is the economic impact study, which looks at how government expenditure, regulatory changes, public policy or commercial decisions have changed or will change the welfare of the country.  In order to carry out such an exercise, you must build a model which estimates economic activity (in terms of money spent and employment) under two scenarios – with and without the policy or commercial decision. Continue reading