The following graph would appear to be bad news. This shows the reach of timesonline.co.uk – that is, the proportion of daily Internet users who visit the site. For the first half of 2011, around 0.07% of Internet users visited the site each day; while that seems small, it’s a small proportion of a very large number. Then, in late 2011, the number of users dropped significantly, and (other than a brief temporary increase in early 2013) the site now has a userbase around a quarter of its old level. Continue reading “Is it good business sense to reduce your customer base?”
Is it good business sense to reduce your customer base?
