Prior to yesterday’s announcement of the iPad Mini, there was a great deal of speculation as to its form, its capabilities, its existence and its price. Commentators saw the rumoured tablet to be a direct competitor to the Kindle Fire and the Nexus 7, indicating that they believed Apple was concerned about losing market share in that market. The price was rumoured to be around the same level as those competitors, so that the differences which would make people want to buy an iPad over an Android tablet would be the quality of the hardware and the app marketplace. Continue reading “Sheltering under an umbrella”